2006-02-17

Intel's new naming scheme

I've gotta give kudos to Intel's marketing gurus for their new branding scheme. They've turned their logo inside out -- the "inside" in "intel inside" is now outside. They've faithfully followed the trend of CPU design, emphasizing multiple cores over megahertz. So what does Intel decide to call a CPU with a single core? Core Solo! A CPU with two cores? Core Duo. You see, a single core will have to solo all the instructions challenging it. Very appropriately named indeed. Continuing the trend, a CPU with 40 cores in the near future shall be called Core Raid.
















And what about an overheating CPU? Molten Core! Ah okay, I'll stop there. =P

8 comments:

Anonymous said...

what an excitingly suggestive name, "Core Raid"!

(I wonder how many hours of brainstorming and creative process it took them to get that, though ;-) )

-- Silph

Jason Yu said...

Hehe, I wonder how many hours it took them to get the trademark name "Core", for CPUs with singular or multiple cores... :P

Anonymous said...

I also find it amusing how many "TM" and "R"-type symbols there are on those logos!

-- Silph

transcendent said...

"inside" is a trademark"? wow! i was thinking "Raid" might be like a reference to "redundant array of independent disks", which is many hard disks working as one.

Alan said...

LOL!! Thanks for the laugh sir. At first, I thought this was going to be a serious post. But then by the end, I could tell that you were going to end up referencing the Molten Core. :) I wonder if they could somehow work Lava and Fiery cores into there as well...

I'm not sure if Wen or Silph understood your post exactly...heh.

transcendent said...

argh! you WoW fans... grr...

Jason Yu said...

Intel has tried to sue others for using the letter 'i'. =P

i(TM)

Bao said...

Intel? or mac?

I was a bit confused too - first two pictures I thought were somewhat real, then the post was about WOW. Then David's comment threw me off a bit.. and then Wen's comment just now threw me off again...

but I'm glad to see I think maybe i was right all along...